Delta moves $100 mil in media buying to Starcom

Published on .

Delta Air Lines has awarded Starcom Worldwide, Chicago, a division of Leo Group, media buying for its $100 million account. The incumbent was Zenith Media Services, New York. Starcom earlier won media planning. Delta was said to have been considering Western Initiative Media Worldwide, Atlanta.

Copyright November 1999, Crain Communications Inc.

In this article:
Most Popular