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Delta names four finalists

Published on .

Delta Air Lines, Altanta, narrowed its search for an ad agency to four today. Ogilvy & Mather, Saatchi & Saatchi Advertising, Ammirati Puris Lintas and incumbent BBDO Worldwide, all New York, were asked to design "global recommendations" for the introduction of Delta's new trans-Atlantic business class. They will present the week of Feb. 24 for the $100 million account. Surprisingly absent from the list was Leo Burnett USA, Chicago, which lost the $120 million United Airlines account in October. Others eliminated were: N.W. Ayer & Partners, Bates USA, Grey Advertising, Messner Vetere Berger McNamee Schmetterer Euro RSCG and J. Walter Thompson USA, all New York.

Copyright January 1997, Crain Communications Inc.

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