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First Delta Shuttle spots take off

Published on .

Delta Airlines, Atlanta, said it will break the first TV commercial for its Delta Shuttle service on cable TV's MSG Sports Network during the telecast of the Nov. 6 New York Knicks-Cleveland Cavalier game. The shuttle spot is the first in a series created by Delta agency Leo Burnett USA, Delta said. Ad copy focuses on Delta's guaranteed seat policy. The ads will air in the Boston and New York markets and possibly expand to Washington. Spending was not disclosed.

Copyright November 1999, Crain Communications Inc.

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