Delta unveils first Saatchi ads

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Delta Air Lines unveiled its new trans-Atlantic business class, an interim upgrade to meet other carriers' offerings, with an estimated $40 million "On Top of the World" global campaign breaking May 1. In stylish, dreamy sequences, the ads from Saatchi & Saatchi Advertising show passengers on a bed of feathers and in a theater before showing requisite business class features, such as reclining seats and individual videos. Along with a booming Enya-like sound track, the voice-over says "We know how to treat you like an individual."

Copyright April 1997, Crain Communications Inc.

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