×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Delta unveils first Saatchi ads

Published on .

Delta Air Lines unveiled its new trans-Atlantic business class, an interim upgrade to meet other carriers' offerings, with an estimated $40 million "On Top of the World" global campaign breaking May 1. In stylish, dreamy sequences, the ads from Saatchi & Saatchi Advertising show passengers on a bed of feathers and in a theater before showing requisite business class features, such as reclining seats and individual videos. Along with a booming Enya-like sound track, the voice-over says "We know how to treat you like an individual."

Copyright April 1997, Crain Communications Inc.

Most Popular
In this article: