DEMOCRATIC CANDIDATE BREAKS FIRST CAMPAIGN

Sen. Joseph Lieberman Focuses Effort on New Hampshire

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WASHINGTON (AdAge.com) -- Sen. Joseph Lieberman, one of the candidates seeking the Democratic Party's nomination for the presidency, is launching his first advertising campaign today in New Hampshire.

Two spots, from Integrity Minded Media -- the ad firm his advisers Mandy Grunwald and Mark Penn created for the campaign -- feature the 2000 Democratic vice presidential candidate sitting in a diner and talking about a specific issue, tax cuts and Iraq.

"Look at this. The Republicans are talking

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about billions of dollars in new tax breaks for corporations. It's unbelievable," the senator from Connecticut says in one of the spots.

Defending vote
In the Iraq ad, Sen. Lieberman explained his support of President Bush's request for $87 billion for rebuilding Iraq.

"Eighty-seven billion dollars is a lot of money for Iraq -- too much in fact. That's the price we're paying because George Bush antagonized our allies and had no plan to win the peace. But we had to make a choice. I didn't duck it. I didn't play politics. I voted to support our troops and finish the job."

Campaign officials claimed the spot isn't meant to attack any of the other Democratic candidates, particular those who voted against the measure in the Senate.

Only in New Hampshire
The ads are only running in New Hampshire, but Ms. Grunwald said the ad buy is the heaviest currently on New Hampshire media. She declined to say how much the campaign spent. She also said the campaign anticipates the spots will stay on the air in the state through the February primary.

Sen. Lieberman is focusing his efforts on New Hampshire and isn't planning media efforts for the Iowa caucuses.

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