Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

"Baywatch" alumna Yasmine Bleeth is spokeswoman for Lee National Denim Day. People will be encouraged to wear denim to work Oct. 9 in exchange for contributions to fight breast cancer. Lee Co. raised $3.5 million in last year's first National Denim Day. A print and direct mail campaign supports, via Barkley Evergreen & Partners, Kansas City, Mo. Copywriter: Elaina Tromans. Art director: Carolyn Cawley.
Most Popular
In this article: