"Baywatch" alumna Yasmine Bleeth is spokeswoman for Lee National Denim Day. People will be encouraged to wear denim to work Oct. 9 in exchange for contributions to fight breast cancer. Lee Co. raised $3.5 million in last year's first National Denim Day. A print and direct mail campaign supports, via Barkley Evergreen & Partners, Kansas City, Mo. Copywriter: Elaina Tromans. Art director: Carolyn Cawley.