Denmark cracks down on tobacco ads

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Denmark's Department of Health has threatened to introduce "draconian measures" to further restrict the advertising and marketing of tobacco products following a blanket refusal by local and multinational tobacco makers to comply with the agency's invitation to voluntarily open confidential company records relating to the contents of cigarettes.

New measures are expected to entail a multi-tiered attack on the industry involving an outright ban on sponsorship by tobacco companies along with a ban on direct and indirect tobacco advertising in newspapers, magazines and in-store displays. The promotion of non-tobacco related products such as clothing carrying the name and logo of cigarette brands also would be restricted.

The Danish Government also plans to ban tobacco advertising in all foreign newspapers and magazines sold in Denmark, and a blanket ban on such advertising carried by satellite TV channels that are received by dish or cable in Denmark.

Copyright January 2001, Crain Communications Inc.

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