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Denmark's national lottery firm reviews $11m ad account

Published on .

COPENHAGEN -- Dansk Tipstjenestes (DTT), Denmark's national betting company, is reported to be in the process of changing its ad agency. The $11m a year account is currently held by D'Arcy Masius Benton & Bowles.

The new DTT ad account, which includes Lotto and Viking Lotto, is believed to involve three agencies, including DMB&B, Saatchi & Saatchi and Young & Rubicam. DMB&B has managed the account for six years. The list of candidates may be broadened to include Bates and the Copenhagen-based Wibroe, Duckert & Partners.

Copyright December 1996, Crain Communications Inc.

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