DENNY'S OPENS CAMPAIGN FROM NEW AGENCY

First TV, Radio Work From Publicis Breaks Today

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NEW YORK (AdAge.com) -- Denny's on Jan. 6 bows its first network TV and radio advertising from its new agency, Publicis Groupe's Publicis in Mid America, Dallas.

Anchored by four TV spots,

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the "Denny's Wisdom" campaign targets adults ages 18 to 49 and reinforces the mid-scale dining chain's unpretentious image. the effort's tagline is "A good place to sit and eat."

TV includes broadcast network prime time, national cable and syndication. Radio includes network and spot. Publicis' Optimedia, Dallas, handles media planning and buying.

Spending was not disclosed. Denny's is headquartered in Spartanburg, S.C.

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