Denny's taps Omnicom's Tic Toc for kids promos

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Denny's Restaurants, Spartanburg, S.C., named Tic Toc, Dallas, as its new promotions agency after an extensive review, with pitches from five shops including incumbent Strottman International, Atlanta. Tic Toc, a subsidiary of Omnicom Group, will develop the restaurant chain's kids marketing initiatives including menus, premiums and links with entertainment properties.

Copyright April 1999, Crain Communications Inc.

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