Denny's taps WestWayne

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Denny's, Spartanburg, S.C., named WestWayne, Tampa, Fla., as its creative agency. The restaurant chain, citing a need for "fresh thinking," parted with Lowe Lintas & Partners Worldwide, New York, in January. Spending on the Advantica Restaurant Group unit's account is less than $10 million. WestWayne's first Denny's advertising is expected in the fall. MediaVest, New York, continues to buy media for Denny's.

Copyright May 2000, Crain Communications Inc.

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