Denny's, La Mirada, Calif., introduces a new tagline, "Good eats and comfortable seats," in a 30-second TV spot breaking nationally April 13 from Lowe
& Partners/SMS, New York. The spot features Fabian, the 1950s teen idol, and it touts the 1,600-unit restaurant chain's new line of breakfast items called Griddle Greats. The former tag: "Common sense served daily."
Copyright April 1998, Crain Communications Inc.