Denny's unveils 'good eats' ad tag

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Denny's, La Mirada, Calif., introduces a new tagline, "Good eats and comfortable seats," in a 30-second TV spot breaking nationally April 13 from Lowe & Partners/SMS, New York. The spot features Fabian, the 1950s teen idol, and it touts the 1,600-unit restaurant chain's new line of breakfast items called Griddle Greats. The former tag: "Common sense served daily."

Copyright April 1998, Crain Communications Inc.

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