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Dentsu affiliate joins Toyota roster in Philippines

Published on .

MANILA--Image Dimensions, the local affiliate of Dentsu, has recentlylanded Toyota Motor Corp.'s Revo and Camry accounts in the Philippines.Image Managing Director Nonna Nanagas declines to give the value of eitheraccount, adding his agency shares both brands with incumbent Ace Saatchi &Saatchi.

Image and Saatchi are preparing a millennium campaign for Revo, a leader in the Asian utility vehicle segment with a 56% market share. The campaignwill contain to use Revo's "Hari ng Kalsada" (King of the Road) slogan.

Camry, which had a soft debut in the Philippines in 1998, will be launchedas Toyota's luxury brand in the country.

Copyright December 1999, Crain Communications Inc.

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