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Published on .

(Aug. 6, 2001) TOKYO -- Following the end of Dentsu's e-partnership with the troubled U.S. company MarchFirst, the Japanese agency is renaming its Internet consultancy DentsuFuse, effective Sept. 1.

Wholly owned by Dentsu, the 70-strong company will focus on e-business strategy and consulting, user-experience branding and design, and information system integration and project management.

Dentsu ended its partnership with MarchFirst after the Chicago-based company filed for bankruptcy. -- Campbell Gray

Copyright August 2001, Crain Communications Inc.

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