Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

DEP WATERS: Dep Corp. spares no visual stimuli to depict swimmers' hair problems in an ad for new Swimmers Solution shampoos and conditioners. The ad is running in May issues of Swimming World and Swim. The hairstyling and personal-care products company, with an annual $6 million budget, has stepped up advertising in recent months. DavisElen, Los Angeles, handles. Copywriter: John Robert Evans. Art director: Mark Browning.
Most Popular
In this article: