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Derby Cycle rides Web site into online bicycle sales

Published on .

Derby Cycle Corp., a marketer of bicycles, in April will nationally launch (www.BikeShop.com), an e-commerce and information site featuring brand name bikes and online assistants available to make bike recommendations. The site ties together independent dealers nationally, with customers directed to local bike shops as well. Interactive agency Razorfish, New York, developed the site.

Copyright February 2000, Crain Communications Inc.

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