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Deutsch gobbles creative on $100 mil Domino's acc't

Published on .

Domino's Pizza, Ann Arbor, Mich., selected Deutsch, New York, to handle the creative portion of its $100 million account following a two-month review that had been narrowed to two shops, Deutsch and the Chicago and Detroit offices of J. Walter Thompson USA. Incumbent Campbell Mithun Esty, Minneapolis, withdrew from contention last month. Field marketing and media buying remain at JWT's Detroit office. The review didn't affect African-American agency Don Coleman Advertising, Southfield, Mich., or Marti Flores Priesto & Wachtel, San Juan, Puerto Rico, the chain's Hispanic agency.

Copyright November 1999, Crain Communications Inc.

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