Deutsch has struggled in the past to break out of its image as a pushy Donny-centric, "New Yawk" agency. It made big strides in 1997. The shop validated its West Coast presence with the $60 million Bank of America win and $25 million Baskin-Robbins win. CEO Donny Deutsch also named seven partners to expand agency leadership and prepare for future succession. The agency went on a new-business streak, nabbing nine clients last year while pulling in additional business from existing clients Ikea and Schieffelin & Somerset. Client defections weren't many, but those that left included the $7 million Triarc Beverage Group's Mistic brand and $10 million National Promoflor Council accounts. We're going to miss Buzz, but let's see if the business wins can continue.
The agency is looking for bigger space on both coasts, with plans to increase the staff by at least 80. While the agency did some great early work on Snapple, the perception -- if not the reality -- is that its portfolio continues to be dominated by Ikea.
Speaking of perceptions, whatever happened to Tanqueray's ubiquitous Mr. Jenkins -- on holiday?