Deutsch keeps hold of Ikea's media buying

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Ikea Home Furnishings has retained Deutsch, New York, for its $40 million media buying business, after a review that included MediaCom, Creative Media, BBDO Worldwide and the Media Edge. Deutsch also won planning for Ikea in Canada, previously handled by MBS, Toronto, and, earlier last week, picked up creative there in a consolidation that gives the agency all North American creative. The previous agencies in Canada are Roche Macaulay & Partners and Ammirati Puris Lintas, both Toronto.

Copyright April 1997, Crain Communications Inc.

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