Ikea Home Furnishings has retained Deutsch
, New York, for its $40 million media buying business, after a review that included MediaCom
, Creative Media, BBDO
Worldwide and the Media Edge. Deutsch also won planning for Ikea in Canada, previously handled by MBS, Toronto, and, earlier last week, picked up creative there in a consolidation that gives the agency all North American creative. The previous agencies in Canada are Roche Macaulay & Partners and Ammirati Puris Lintas, both Toronto.
Copyright April 1997, Crain Communications Inc.