DEUTSCH LOS ANGELES LAYS OFF 5% OF STAFF

Cites Mitsubishi Account Loss for Cuts

By Published on .

SAN FRANCISCO (Adage.com) -- Interpublic Group of Cos.' Deutsch Los Angeles has laid off about 5% of its staff, or about a dozen people.
Related Stories:
DEUTSCH OUT AS OLD NAVY AGENCY OF RECORD
Retailer Expands Roster of Smaller Shops for Ad Creative
REVLON AWARDS ACCOUNTS TO KAPLAN THALER, CARAT
Creative Account Had Been Handled by Deutsch
DEUTSCH DROPS OUT OF MITSUBISHI AD REVIEW
Unexpectedly Abandons Chase of $200 Million Account
MITSUBISHI PUTS AD ACCOUNT UP FOR REVIEW
Incumbent Deutsch Invited to Participate

Mitsubishi loss
Mike Sheldon, managing partner and general manager of the office, said the layoffs were the result of the agency's loss late last year of the $200 million Mitsubishi Motors North America account.

The agency has suffered a rough patch since then, losing its agency-of-record status for the Gap Inc.'s Old Navy brand and also failing to snag a number of major accounts in review, among them Comcast. The agency did, however, pick up PacifiCare Health Systems, a business that spent about $20 million in measured media last year but was expected to increase its spending going forward. Recently, Deutsch conducted a brainstorming session with client TGI Friday's that included agency chairman and CEO, Donny Deutsch.

Seeks other accounts
The agency is rumored to be courting General Motors Corp.'s Pontiac account. Mr. Sheldon declined to comment on the prospects for the agency to win a GM account, but said the shop is interested in the pending BMW of North America review.

Marc Graser contributed to this report.

In this article:
Most Popular