DEUTSCH

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Agency Rating: 3 1/2

Deutsch broke the $1 billion billings mark in 1999, while also breaking onto the roster of marketing behemoths Procter & Gamble Co. and Microsoft Corp. through an Internet back door.

The New York-based agency won P&G's Reflect.com beauty Web site and Microsoft's online travel and ticket booking service Expedia.com. It replaced the 1998 BankAmerica Corp. loss with the Bank One Corp. win. Plus, it dotted its roster with Internet clients Britannica.com, Asford.com and Myfamily.com.

The shop also set up digs in Boston and announced plans for a European expansion.

Last year, the agency bid adieu to Andrew Jergens Co.'s Biore, which it resigned for Reflect.com; Baskin-Robbins; Foot Locker; and Schieffelin & Somerset Co.'s Tanqueray Gin. The agency did compensate for its Baskin-Robbins loss by reeling in Domino's Pizza.

The agency also nabbed Pfizer's anti-allergy medicine Zyrtec, SunAmerica, Brinks Home Security and Tommy Hilfiger in 1999. However, much of Deutsch's creative work didn't have the spark it had in past years.

Looking aHEAd

Keep an eye out for Deutsch's global growth. While CEO Donny Deutsch is out scouting worldwide locations, holding company chiefs are scouting Deutsch. As the largest U.S. independent agency, it has its share of suitors. Deutsch got hip in 1999 by opening dRush, a youth-marketing joint venture with rap musician/fashion magnate Russell Simmons' Rush Media. Watch for the partnership to reel in youth-oriented clients.

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