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Deutsche Bank seeks agency

Published on .

FRANKFURT -- The new marketing director at Deutsche Bank has invited agencies to compete for its estimated $20 million to $30 million German account currently held by BBDO Duesseldorf and Scholz & Friends. However, it is not clear whether the pitch refers to the bank's entire account or just a portion.

Marketing Director Hans-Juergen Lange, previously chairman of Ogilvy & Mather in Germany the 80s, plans to put the launch of the euro, the planned single currency for Europe, at the center of the bank's advertising. It's a strategy already employed by rival Dresdner Bank.

In addition, Deutsche Bank is keen to establish itself as a European player, rather than merely a domestic bank.

Press reports tip Menzel Nolte Heinemann to walk away with the prize, but no decision has yet been made.

Copyright December 1997, Crain Communications Inc.

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