Marketing Director Hans-Juergen Lange, previously chairman of Ogilvy & Mather in Germany the 80s, plans to put the launch of the euro, the planned single currency for Europe, at the center of the bank's advertising. It's a strategy already employed by rival Dresdner Bank.
In addition, Deutsche Bank is keen to establish itself as a European player, rather than merely a domestic bank.
Press reports tip Menzel Nolte Heinemann to walk away with the prize, but no decision has yet been made.
Copyright December 1997, Crain Communications Inc.