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DEUTSCHE TELEKOM HANDS SAATCHI MOBILE PHONE ACCOUNT

Published on .

(July 10, 2001) BONN -- Deutsche Telekom has awarded its international advertising business for its cellular phone division T-Mobile to Publicis Groupe's Saatchi & Saatchi, Frankfurt. No budget was disclosed, but the German telecom giant spent $150 million last year to launch T-Mobile.

Also pitching were Frankfurt-based WPP Group's Ogilvy & Mather Worldwide and Deutsche Telekom roster agencies Citigate SEA, Duesseldorf, and Hamburg-based Springer & Jacoby.

The incumbent, Scholz & Friends, Hamburg, was unceremoniously dumped in January after Deutsche Telekom discovered that the agency's Berlin office had been chasing $50 million worth of business for rival telecom company Viag Interkom's Genion mobile service.

Media buying is handled by Grey Global Group's Grey Worldwide's MediaCom, Duesseldorf.

Deutsche Telekom has become Germany's biggest ad spender in the last year with a budget of $362 million. -- Dagmar Mussey

Copyright July 2001, Crain Communications Inc.

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