Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Unlikely developer offers Web ad software

Published on .

Bellcore, a company better known for telecommunications technology and engineering, today starts marketing software for managing online advertising. Adapt/X Advertiser will offer management, planning, transaction and placement tools that are driven by smart agent technology and cost between $30,000 and $125,000.

Copyright June 1996 Crain Communications Inc.

Most Popular
In this article: