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DeVito/Verdi wins $23 mil account

Published on .

New York agency DeVito/Verdi won the $23 million account for Ecampus.com, an online college bookstore. Ecampus is planning to launch July 2 and will sell books and textbooks, as well as men's, women's and children's apparel, electronics, computers, office and general supplies, gifts and other merchandise. Varsitybooks.com is another competitor in the online college textbook market.

Copyright May 1999, Crain Communications Inc.

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