DIAGEO NAMES NEW CMO
Debra Kelly-Ennis Was President of Saab Cars USA
Her departure follows the hiring in April of Debra Kelly-Ennis, previously president and chief operating officer of General Motors Corp. unit Saab USA, as chief marketing officer of the No. 1 spirits marketer’s North American unit.
Ms. Kelly-Ennis replaced Mark Waller, who was executive vice president of consumer strategy and marketing at Diageo.
In a statement Ms. Kelly-Ennis said, "On behalf of Diageo, I would like to thank Norma for her many contributions to Diageo over the past year and a half. We wish her the best of luck in her future endeavors."
Reserve Brand Group
Ms. Drew oversaw Diageo’s portfolio of gins and Scotches as well as relationship marketing. Earlier this year she was given oversight of the company’s newly created “Reserve Brand Group.” The group included luxury brands such as Ciroc, No. Ten by Tanqueray, Don Julio tequila, Bulleit Bourbon and Johnnie Walker Green, Gold and Blue and others.
Spirits marketers have been stepping up marketing efforts behind high-end pours. Katherine Nicholls, vice president of marketing for reserve brands, oversaw the group and reported directly to Ms. Drew.
Diageo spent more than $593.5 million on measured and unmeasured media in 2004, according to Advertising Age’s Leading National Advertisers report.