DIAGEO NARROWS U.S. MEDIA BUYING REVIEW

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(Aug. 13, 2001) -- Diageo's estimated $150 million consolidated U.S. media buying and planning review for its spirits and beer brands has been narrowed to two agencies: Grey Global Group's MediaCom and Tempus' CIA Medianetwork. Dropped from the contest: WPP Group's MindShare, and Bcom3 Group's MediaVest Worldwide.

Separately, the marketer's Guinness-UDV North America breaks an estimated $6 million campaign for Mailbu, its coconut-flavored rum, in September magazines. Titles include Cosmopolitan, Glamour, In Style and People. The tagline is "Seriously easy going. Malibu." WPP's J. Walter Thompson Co., New York, handled and referred calls to the client. -- Hillary Chura

Copyright August 2001, Crain Communications Inc.

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