Separately, the marketer's Guinness-UDV North America breaks an estimated $6 million campaign for Mailbu, its coconut-flavored rum, in September magazines. Titles include Cosmopolitan, Glamour, In Style and People. The tagline is "Seriously easy going. Malibu." WPP's J. Walter Thompson Co., New York, handled and referred calls to the client. -- Hillary Chura
Copyright August 2001, Crain Communications Inc.