Dial/Henkel gives DDB $50 mil

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Dial/Henkel, a joint venture between Dial Corp. and the German consumerproducts company Henkel, as expected, has awarded two new assignments toDDB Worldwide, New York, estimated at up to $50 million. They include thefirst advertising in more than a decade for the Purex brand to tout anupgraded version of the detergent believed to include tablets, and CustomCleaner home dry-cleaning kits, which Dial/Henkel formally bought fromCreative Products Resource last week.

Copyright August 1999, Crain Communications Inc.

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