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Dial, Henkel venture reviews account

Published on .

The joint venture between Dial Corp. and German consumer products giant Henkel is reviewing its estimated $30 million account, now handled by DDB Worldwide, New York. Contenders include DDB and BBDO Worldwide, Chicago. The account includes Custom Cleaner home dry cleaning kits and Purex Advanced laundry detergent.

Copyright July 2000, Crain Communications Inc.

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