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DIALING FOR INFORMATION

Published on .

AT&T Corp. last week launched new advertising executions in expanding test areas for its "00 Info" service. Created by Foote, Cone & Belding, New York, the three new spots promote the operator-assisted directory service that helps users find phone numbers anywhere in the country. The service is available nationwide, but now only advertised in Charlotte, N.C.; Kansas City, Mo.; Pittsburgh; Sacramento, Calif.; San Diego; and St. Louis markets, and limitedly in northeastern cities, including Boston, New York and Philadelphia.
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