Free PC-to-phone service Dialpad May 22 names Citron Haligman Bedecarre, San Francisco, its agency of record for an anticipated $10 million to $20 million account. San Francisco agencies J. Walter Thompson USA, Black Rocket and BBDO
West also participated in the review. Dialpad plans a print and online campaign targeting the ad and financial communities. Consumer ads are expected in the fall.
Copyright May 2000, Crain Communications Inc.