Dialpad takes $20 million AOR status to Citron

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Free PC-to-phone service Dialpad May 22 names Citron Haligman Bedecarre, San Francisco, its agency of record for an anticipated $10 million to $20 million account. San Francisco agencies J. Walter Thompson USA, Black Rocket and BBDO West also participated in the review. Dialpad plans a print and online campaign targeting the ad and financial communities. Consumer ads are expected in the fall.

Copyright May 2000, Crain Communications Inc.

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