Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Diapers, yogurt ripe for Web marketing

Published on .

ACNielsen, Schaumburg, Ill., and ASI Market Research, Stamford, Conn., launched NET*VIEWS'96, a product that helps marketers measure the Web's efficacy as a marketing vehicle for package goods. A 20,000-household survey from ACNielsen suggests products ripe for Web marketing include electronics; records and tapes; diapers; yogurt; shaving products; wine; charcoal and logs; breakfast foods; photo supplies; and ethnic beauty aids.

Most Popular
In this article: