Diesel moves $30 mil jeans account

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Italian jeans maker Diesel, Molvena, Italy, is moving its estimated $30 million worldwide account to Lowe Howard-Spink, London, from DDB Paradiset, Stockholm, in a move to focus on product advertising from image ads. Paradiset will continue to work on Diesel brand advertising.

Copyright September 1997, Crain Communications Inc.

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