"By using the Internet, we are not merely giving people a taste of Hollywood but offering them a chance to interact with it through exclusive content, sweepstakes and much more," said Dexter King, Diet Coke associate brand manager.
"What's Your 20?" means "Where are you?" in movie parlance.
In addition to What's Your 20?, dietCoke.com has developed online associations with lifestyle- and entertainment-related Web sites to offer promotional opportunities and exclusive insights into the Hollywood lifestyle.
Copyright March 2001, Crain Communications Inc.