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Nabisco Biscuit Co. unveils a new profile for its 10-year-old Teddy Grahams snacks this month, returning to the product's round-bellied shape. The new chubby cubbies debut in a national TV spot breaking Feb. 15 from Foote, Cone & Belding, New York, showing a young child "rescuing" a Teddy Graham about to fall into his milk.

The marketer had slimmed down its bears and depicted them engaged in sports activities; now it's bowing to demand from its 2-to-6-year-old target, who

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