Digital Archaeology, OgilvyOne in strategic alliance

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Digital Archaeology, a privately held software company that provides analytic solutions to help businesses identify, maintain and improve customer relationships and identify new market opportunities, announced a strategic alliance with OgilvyOne Worldwide, New York. OgilvyOne will use Digital Archaeology's Discovery Suite and c-Discovery applications to integrate e-commerce and "bricks-and-mortar" customer data to help its clients better identify and differentiate customers and customize products and services for those customers.

Copyright November 1999, Crain Communications Inc.

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