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Digital:Convergence deploys free software linking print, broadcast to Internet pages

Published on .

Digital:Convergence is nationally distributing its proprietary technology that links traditional print and broadcast media to specific, relevant pages on the Internet. Digital:Convergence and its partners, such as Forbes and Wired magazines, RadioShack, NBC and Scripps Howard, will distribute more than 10 million :CueCat devices and :CRQ software by yearend. Forbes is the first partner to integrate the technology, featuring Internet-enhanced editorial and advertising applications in its Sept. 11 "Best of the Web" edition. Forbes also will distribute free "convergence" kits, which include a :CueCat device and :CRQ software, to its subscribers. Free copies of :CRQ software and :CueCat devices are distributed through RadioShack stores nationwide.

Copyright August 2000, Crain Communications Inc.

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