Some 1000 gross rating points in promos will be placed on the NBC Television network, NBC's cable networks and other media through NBC's in-house agency, The NBC agency.
Digital: Convergence allows consumers to easily link the television with the computer and the Internet. Once installed, Digital's :Cue TV technology, embedded in a TV program, directs a computer directly to launch to a corresponding Internet page. As part of the promotion, some three million pieces of software will be given away free at Radio Shack Corp. stores, another partner in Digital: Convergence. One million consumers have already installed the software. Some $400,000 in prizes will be given away with the promotion. -- Wayne Friedman
Copyright May 2001, Crain Communications Inc.