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(May 18, 2001) -- Digital: Convergence Corp. and one of its partners, NBC, are launching a monthlong TV promotion starting Thursday called "NBCIQ," a trivia sweepstakes testing consumers knowledge of NBC programs.

Some 1000 gross rating points in promos will be placed on the NBC Television network, NBC's cable networks and other media through NBC's in-house agency, The NBC agency.

Digital: Convergence allows consumers to easily link the television with the computer and the Internet. Once installed, Digital's :Cue TV technology, embedded in a TV program, directs a computer directly to launch to a corresponding Internet page. As part of the promotion, some three million pieces of software will be given away free at Radio Shack Corp. stores, another partner in Digital: Convergence. One million consumers have already installed the software. Some $400,000 in prizes will be given away with the promotion. -- Wayne Friedman

Copyright May 2001, Crain Communications Inc.

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