DDB Needham had two-thirds of the business as Digital's corporate agency. It now adds the personal computer business formerly at Y&R Advertising, New York.
DDB Needham and Y&R had been vying for the consolidated account since Digital earlier this year decided to merge its PC and products operations into a single marketing unit, effective this month. The move is the latest in a series of reorganizations at the troubled computer marketer.
Maynard, Mass.-based Digital now joins the computer industry's trend of assigning all global advertising to a single agency.
Digital hired Y&R in 1993; DDB Needham, in 1994.
Copyright July 1997, Crain Communications Inc.