Digital Idea, NetRatings form strategic alliance

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Internet consultancy Digital Idea, Westport, Conn., formed a strategic alliance with NetRatings that will enable Digital Idea to link its Dialscore customer loyalty metric with Nielsen/NetRatings Web audience measurement information. The result is an enhanced analytical service for marketers that combines attitudinal drivers of online customer loyalty with behavioral data on Internet audience size, shape and visitation patterns. Dialscore provides a standardized customer loyalty metric that enables e-businesses to benchmark themselves against their competitors. Under the agreement, Dialscore reports, which are released quarterly, will now include Nielsen/NetRatings data.

Copyright October 2000, Crain Communications Inc.

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