×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Digital Impact expands e-mail lists via online referrals

Published on .

A newly released Digital Impact application targets friends of e-mail recipients as a means of expanding marketers' opt-in e-mail lists. The Forward to a Friend application uses a viral marketing technique that allows recipients to forward a promotional message to as many as 20 friends. Marketers can track e-mail campaign response on the original mailing list as well as following the forwarded messages.

Copyright January 2000, Crain Communications Inc.

Most Popular
In this article: