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Digital Impact rolls out promotion e-mails

Published on .

Start-up company Digital Impact today introduces Merchant Mail Network, an e-mail marketing system that lets merchants send customized offers and promotions through e-mail. Charter retailers include Gap Inc., Sharper Image, Tower Records, WorldRes and 1-800 Batteries. Clients pay between 5¢ and 15¢ for each e-mail sent, with an initial setup fee of about $10,000.

Copyright June 1998, Crain Communications Inc.

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