DIGITAL INK TAPS ROGERS FOR NEW BROADBAND DIVISION; NEW ON THE 'NET:; MCGRAW-HILL FORMS NEW-MEDIA GROUP;

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Digital Ink, the electronic publishing subsidiary of Washington Post Co., is forming a broadband media division to create and distribute CD-ROM/online hybrids and develop interactive TV projects. Michael Rogers, managing editor of Newsweek InterActive, will add the title of executive producer of the as-yet-unnamed unit. The 10-person division will have offices in San Francisco and New York; its first project will be to assume distribution of the Newsweek InterActive CD-ROMs, now handled by Software Toolworks. Digital Ink plans to unveil its online service, part of AT&T's Interchange Online Network, later this year.

Saturn Corp. last week opened a site on the Internet's World Wide Web (http://www.saturncars.com). The site, developed by Hal Riney & Partners, San Francisco, is a virtual electronic showroom of the automaker's 1995 product line. Separately, Jim Beam Brands Co. opened the DeKuyper's DOT COM Bar (http://www.timeinc.com/vibe/vibebar). Users can write on "bathroom" walls and find drink recipes featuring DeKuyper cordials. The liqueur brand is a sponsor of Time Inc.'s Vibe Online. Also new to Time online: Time Warner Interactive (http://www.pathfinder.com/twi), featuring information about the company's entertainment products.

McGraw-Hill named Michael K. Hehir president of its new Information Services Group, a unit that will explore new-media opportunities for Business Week and other McGraw-Hill properties. Mr. Hehir had been exec VP-new ventures at McGraw-Hill. Separately, Tribune Co. formed Tribune Ventures to oversee investments in new technologies. Donn M. Davis, senior counsel, adds the title of president of the new unit.

Other news:

America Online said it now has more than 2 million members. ... Prodigy will start offering multimedia e-mail-capable of delivering photos and sound-in April. ... Ameritech signed Scientific-Atlanta and Digital Equipment Corp. to provide set-top boxes and video servers, respectively, for its planned interactive TV network. .*.*. U S West said 22 companies have agreed to provide programming for its interactive TV system in Omaha, including Metro Goldwyn Mayer, New Line Television, NTN Communications and 3DO Co. ... CrabTree Electronic Publishing, Arlington Heights, Ill., introduced the MagNet interactive catalog system.

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