NEW YORK (AdAge.com) -- The "mommy market" is nothing new, but if the growth of the online network of women-run blogs known as BlogHer is any indication, the best way for marketers to tap into it is most certainly changing.
BlogHer is made up of 2,500 blogs reaching 20 million-plus unique visitors per month. And each year for a couple of days, more and more marketers meet these mommies and women offline as well. The organization's convention, held this year at the Hilton New York Aug. 6-7, featured upward of 2,400 registered attendees and more than 100 sponsors (from small companies to Fortune 500 brands'), a record for the conference, now in its sixth year.
"[The BlogHer woman] wants to know what's happening," said Gina Garrubbo, exec VP-strategic alliances at BlogHer. "[Marketers] have to give her greater value, they have to be authentic, and they have to listen to her. If the brand brings something of value to this woman, she will love that brand and advocate for that brand -- in her words, in her way."
Check out shots of marketers interacting with BlogHer women on the convention floor.