DIGITAL MEDIA MASTERS;KRIS HAGERMAN;BIGBOOK

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Title: President, BigBook, San Francisco

Age/bio: 32, born in Columbus, Ohio. Bachelor's degree in Russian studies and economics, Dartmouth College, 1986; Master of philosophy, Cambridge University, 1987; MBA, Stanford University, 1994

Career highlights: Business analyst, McKinsey & Co., 1987-89; assistant to the campaign manager, Bill Bradley U.S. Senate re-election campaign, 1990; assistant to the vice chairman, Taubman Co., 1991-93; VP-sales and business development, Odyssey, 1994-95; product manager, WebFORCE, Silicon Graphics Inc., 1995; current post, September 1995-.

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