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Published on .

Title: Professor of integrated marketing communications, Northwestern University, Evanston, Ill.; partner in Block Research, Highland Park, Ill.

Age/bio: 50, born in Alma, Mich. B.A. and Ph.D. in advertising and mass media from Michigan State University, 1967 and 1975.

Career highlights: Senior market analyst, Goodyear Tire & Rubber Co., 1969-72; professor and chairman of advertising department, Michigan State, 1975-85; current post, 1985-.

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