While one is a copywriter and the other a computer graphics guru, the two have put their heads together to create for AT&T Corp. one of the most encompassing online presences of any marketer on the Web.
"I love the challenge of convincing people to spend a considerable amount of time around a brand," said Mr. Beeby. "I call it infotainment, and I'm intrigued by the technology behind it."
The partners helped develop the "intermercial," a Java applet that allows users to experience a piece of a Web site being promoted by a banner ad. For AT&T, Modem Media created a "roadblock" of intermercials on the Web to draw users to its Olympic site (http://www.olympic.att.com).
The pair's primary focus has been AT&T's college market. A student art gallery, an e-mail reminder service and an interactive soap opera called "Love Matters" are just a few of the applications they've created for AT&T.
"I love interactive media because it's a place where things come together-immediacy of news, computer graphics, consumer interaction and marketing," said Mr. Ribolla.
Betcha didn't know: Mr. Beeby is known as Beeby to most people, especially when he's doing stand-up comedy in New York City. And Mr. Ribolla won an art contest in Sao Paolo in 1985 and was awarded the honor of decorating a mile-long avenue during the city's raucous annual Carnival. Traditional masks generated from computer designs were key to the decor.