Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

SmartMoney.com, a joint venture of Hearst Communications and Dow Jones & Co., awarded its ad account to Digital Pulp, New York, following a review that included a group of undisclosed New York-based agencies. DiMassimo Brand Advertising, New York, previously handled the account. Digital Pulp's first work is slated to break in late spring in the Wall Street Journal, Barron's and other business publications. According to Competitive Media Reporting, SmartMoney.com spent about $6 million in measured media last year. -- Laura L. Hughes

Copyright March 2001, Crain Communications Inc.

Most Popular
In this article: