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DIGITAL TV ADVISORY PANEL MISSING BOTH MARKETERS, AGENCIES: GROUP MEMBERS PUSHING OWN AGENDAS EARLY

By Published on .

A Clinton administration advisory panel that will examine the public interest obligations of broadcasters getting new digital TV channels has no marketer or ad agency representation, even though advertising issues look to be slated for debate.

Instead, the 21-member panel is made up of TV executives and consumer group members.

PANEL MEMBERS

Among them are CBS Entertainment President Les Moonves and Norman Ornstein, resident scholar at the American Enterprise Association, the panel's co-chairs; former Federal Communications Commission Chairman Newton Minow; Barry Diller, chairman-CEO of HSN Inc.; and Peggy Charren, founder of Action for Children's Television.

In an organizational meeting last week, Ms. Charren suggested the committee look into "over-commercialization" of children's TV-a careerlong interest of hers.

Telemundo founder Frank Cruz, now a broadcasting consultant and vice chairman of the Corporation for Public Broadcasting, is on the panel and said he may ask to discuss liquor advertising on TV.

FREE AIRTIME FOR POLS

Vice President Al Gore opened the meeting and suggested tradeoffs for gaining the digital channels should include providing free airtime for political candidates and new programming for children.

Mr. Gore warned that without free time for candidates, the "survival of our democracy" could be in danger.

Panel Co-Chairman Mr. Ornstein agreed both were issues but also cited others,

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