Digital wins one vs. Altavista

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Digital Equipment Corp. won a preliminary injunction against AltaVista Technology ordering the latter company not to use Digital's trademark for its Altavista search engine "in a way that creates the false impression that ATI's Web site is Digital's Altavista search service," the injunction issued by the U.S. District Court in Massachusetts states.

The move is the latest in an acrimonious battle between Digital and AltaVista. Digital bought the rights to the trademark from AltaVista a year ago, but licensed back to AltaVista the right to use the name as part of its company name and as its Web address. Digital sued AltaVista last October for breach of trademark licensing agreement, among other things, after AltaVista changed its Web site to look like that of Digital's search engine.

The latest ruling bars AltaVista from linking its Web site to Digital's search engine in a way that might confuse users into thinking AltaVista is related to Digital. The company also is barred from using the AltaVista trademark for any product or service.

Copyright March 1997, Crain Communications Inc.

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